On the road to 100 million views: Turma do Júnior boosts the virtual reach of the Cultivar Program.

The characters combine music, education, and entertainment, and have already garnered over 84 million views across digital platforms.

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A Junior's Class It continues to expand its digital reach and establish itself as one of the leading educational content projects. Infant on social media. In 2026, the project enters a new phase: the countdown to 100 million combined views across its platforms. In April, the combined views across the social media platforms of the group and... Cultivate Program It reached 84 million views. 

Created on Santa Catarina With national reach, the Turma do Júnior universe has stood out not only for its impressive numbers, but also for its strategic role in strengthening the Cultivar Program. Through songs, characters, and playful narratives, the project has become one of the main points of connection with children and families, captivating their attention with its educational methodology.

Currently, Turma do Júnior has accumulated over 77,2 million views across its social media platforms. On Instagram, it has over 62 million views; on YouTube, over 4 million; and on TikTok, over 11 million. When combined with the numbers from the Cultivar Program—which has already surpassed 7,3 million views on Instagram—the ecosystem reaches over 84,6 million views, consolidating a robust and constantly growing digital presence.

This performance follows a significant result achieved last year. Throughout 2025, Turma do Júnior's content surpassed 15,5 million views, driven mainly by publications on video platforms and social networks.

Now, in 2026, new releases continue at this accelerated pace. On TikTok, recent videos have already surpassed the one million view mark, with a particular emphasis on content that quickly gains engagement among the audience.

Among the most widely viewed content, some have already established themselves as true phenomena within the platforms. On TikTok, the highlight is the video "Fruit Salad," which is the most viewed on the account. On YouTube, the song "Party at Sea" leads in views, while on Instagram the most watched content is "Elegant Elephant," reinforcing the strength of musical productions and the appeal of the characters.

On YouTube, the official channel is also expanding. One of the recent highlights is the music video "Salada de Frutas" (Fruit Salad), released in early March featuring the Turma do Júnior Baby version, which has already garnered over 180 views. Another release is the song "Tomate Amigo" (Friendly Tomato), published in April, which quickly began to gain traction.

Steady growth accompanies the planning of new content. Upcoming releases include "Girafa Amigona" and "Universo da Maçã," which expand the musical repertoire and reinforce the project's digital expansion strategy.

About the gang

Turma do Júnior is an initiative created over ten years ago with the mission of educating in a playful and musical way. This proposal transforms everyday values ​​and care into stories that teach and move children and adults, bringing together animations, music, and educational materials that circulate daily on digital platforms. 

Over the years, the initiative has expanded and consolidated itself as a platform for educational communication and entertainment. Today, it brings together musicians, teachers, artists, and producers, forming a true ecosystem of ideas. Turma do Júnior has already become books, a series, songs, and events, as well as giving rise to a band, always with the purpose of promoting joy and awareness through art. Some of this content can be found on the project's official YouTube channel, which features animations, music videos, and educational videos.

The characters from the gang also illustrate teaching materials for the Cultivar Program and other educational initiatives developed by Guarani Sport. Created in HutToday, they travel to different cities in Brazil and even abroad, expanding the project's impact through in-person and digital actions, especially on social media.