Profile of the Brazilian gambler in 2025: who they are, how they play, and what they look for on the platforms.

The online gaming market in Brazil has undergone significant changes with regulation and increased access to digital platforms. A study using data from the company... bet KTO helps to determine who the Brazilian bettor will be in 2025, considering demographic characteristics, behavior, and preferences in the digital environment.

According to the survey, the profile of the bettor is predominantly male, representing 59% of users, while women account for 41%. The predominant age group is between 25 and 40 years old, concentrating 42,1% of participants. In socioeconomic terms, there is a greater presence in classes C1 and B1, which together correspond to 47% of online bettors.

Education levels also indicate a population with intermediate to higher education: 31% have completed high school and 28% have completed higher education. In the job market, 46% are formally employed, while there is a smaller presence of informal workers, self-employed individuals, and students.

In terms of betting behavior, most people gamble occasionally or monthly, with an average ticket size of R$ 61,52 and a predominance of deposits below R$ 100. The main motivation is entertainment, cited by 72% of respondents, followed by the attempt to supplement income, mentioned by 38%.

Loyalty to platforms also emerges as a relevant characteristic: 68% of users rarely or only occasionally switch operators. The discovery of new sites occurs mainly through online ads (29%), personal recommendations (28%), and social networks (24%). Among the factors influencing choice, trust (61%) and recommendations (41%) are the most prominent. The most valued aspects include speed of payments (52%), bonuses (49%), and customer support (45%).

Most popular games and categories

In online casinos, KTO data shows a predominance of slot games, responsible for 93,35% of the rounds played in 2025. Crash games follow, with 4,64%, while categories such as roulette (0,81%) and blackjack (0,06%) have a smaller share.

Among the most popular titles, games like Fortune Tiger (39,29%) and Fortune Rabbit (33,70%) lead in engagement. In the live casino segment, roulette attracts the most interest, with 48,73% popularity, followed by game shows (25,18%) and dice games (10,63%).

Studies on behavior indicate differences between player profilesSlot and crash game users tend to seek fast-paced, dynamic matches with a higher volume of spins in a shorter time. In live casinos, the focus is on real-time interaction and higher average stakes.

Data shows that live games, such as baccarat, register higher average bet values, while slots present lower bets and greater frequency of use. Despite this, quick games attract a significantly larger number of active users.

Another point observed is the influence of external information on gambler behavior. Some users believe in the effectiveness of strategies disseminated on social media, although these practices do not alter the randomness of the games, especially those based on random number generators.

Sports betting preferences

In the sports segment, football dominates the betting volume. According to KTO data, this sport accounts for 87,89% of bets and 64,15% of active users. Basketball (4,62%) and tennis (4,54%) follow.

Among the championships, the Brasileirão leads with 9,65% of bets, followed by the Premier League (5,22%) and La Liga (4,17%). Competitions such as Libertadores and Champions League also appear among the most relevant for the Brazilian public.

The most commonly used markets include final result (40,01%), total goals (11,40%) and both teams to score (4,39%), indicating a preference for more straightforward and easy-to-understand bets.

Official betting market data

Information from the Ministry of Finance shows the size of the sector in the country. In 2025, approximately 25,2 million Brazilians placed some type of bet on authorized platforms. During the same period, the sector registered... gross revenue of approximately R$37 billion.

Companies collected approximately R$ 9,95 billion in taxes, in addition to amounts related to grants and inspection fees. The advancement of regulation also included control measures, such as blocking more than 25 illegal websites and creating tools like the self-exclusion platform, which received more than 217 requests from users who chose to restrict access to betting. This data set indicates a consolidating market, with a defined user profile, diverse preferences, and a greater presence of control mechanisms.