Success story from Santa Catarina: 'Turma do Júnior' surpasses 15,5 million views on social media in 2025

Created in Palhoça, these children's characters are already a trend on the internet.

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Characters created in Hut They now have reach beyond borders, through content disseminated on the internet. This is shown by the numbers achieved in 2025 by Junior's Class, a true success with animations, educational materials and lots of music. It received millions of views on social media and YouTube.

In 2025 alone, Turma do Júnior surpassed 15,5 million views, driven mainly by content published on Instagram, YouTube, and TikTok, where the project maintains an active presence through the profile @turmadojunior.oficial. The impressive volume of views and interactions confirms the strength of the characters created in the municipality and the reach achieved among audiences of different ages. The data was collected on December 15th.

Turma do Júnior is an initiative created over ten years ago with the mission of educating in a playful and musical way. This proposal transforms everyday values ​​and care into stories that teach and move children and adults, bringing together animations, music, and educational materials that circulate daily on digital platforms. 

Over the years, the initiative has expanded and consolidated itself as a platform for educational communication and entertainment. Today, it brings together musicians, teachers, artists, and producers, forming a true ecosystem of ideas. Turma do Júnior has become a book, a series, songs, and events, and has even given rise to a band, always with the purpose of promoting joy and awareness through art. Some of this content can be found on the project's official YouTube channel (@turmadojunior.oficial), which features animations, music videos, and educational videos.

The characters from the group also illustrate educational materials for the Cultivar Program and other educational initiatives developed by Guarani Sport. Created in Palhoça, they now circulate through different cities in Brazil and even abroad, expanding the project's impact through in-person and digital actions, especially on social media.

Performance on social media helps explain this growth. Between January 1st and December 14th, 2025, 175 combined campaigns were conducted on Instagram, where Turma do Júnior maintains the profile @turmadojunior.oficial, resulting in broad visibility. During this period, the content totaled 15.545.657 impressions and reached 13.337.339 people.

Engagement also drew attention: there were 1.286.337 interactions, including likes, clicks, comments, shares, and views of images and videos, numbers considered significant for the educational segment.

Demographic analysis shows that the 18-24 age group leads by a wide margin, registering 6.842.258 impressions and the highest consumption of videos and reels. Next is the 25-34 age group, with 3.460.013 impressions, a profile mainly composed of adults and young parents. The 13-17 age group also had a significant share, totaling 2.975.027 impressions. The gender distribution remained balanced, with 6.280.218 impressions among men and 6.265.103 among women.

On other platforms, Turma do Júnior maintained consistent performance. On YouTube, where the official channel concentrates a significant portion of the audiovisual collection, 72 campaigns were carried out in 2025, generating 1.110.983 views and 5.525.812 impressions. The ads appeared as related videos on channels aimed at children and families.

On TikTok, also operated under the profile @turmadojunior.oficial, 23 campaigns were run, reaching 1.020.812 views and 1.029.669 impressions. On this platform, the male audience accounted for 63,12% of engagement, with the greatest impact in the 25-34 age group.

The Cultivar Program, the arm of the project specifically focused on education, also presented significant results throughout the year. 75 campaigns were carried out, totaling 2.856.715 impressions and reaching 2.312.898 people, reinforcing Turma do Júnior's role as a benchmark in multiplatform educational content.