In recent years, influencer marketing has revolutionized the online casino and sports betting sector in Brazil. Even before the market was fully regulated, several social media personalities were already promoting betting platforms to millions of followers. Now, with cryptocurrency casinos gaining traction, casinos like BetFury—one of the leading crypto casinos with exclusive original games, thousands of online slots, and sports betting—are seeking new faces to represent them. Rumors are swirling that BetFury is eyeing the following five influencers, and that one of them may be chosen as a brand ambassador. Sign up so you don't miss this news!
For the Brazilian market, "free" influencers (i.e., those without current exclusive contracts with any bookmaker) are valuable targets. Below, we present the five most promising names—nationally known figures with high engagement and an ideal profile for promoting online casinos and betting sites. Each, in their own way, could boost the presence of BetFury and other betting platforms in the country. Check out the profiles of each of these influencers and why they would make excellent ambassadors.
| Influencer | Followers (approx.) | Featured / Niche |
| Carlinhos Maia | 35 million (Instagram) | Humor and everyday life; broad popular appeal |
| Gessica Kayane (GKay) | 20 million (Instagram) | Entertainment and viral humor among young people |
| Dr. Deolane Bezerra | 22 million (Instagram) | Controversial personality; known in iGaming |
| Danilo Pereira | 150 thousand (YouTube) | Sports betting expert (tipster) |
| Fabio Bampi (Nettuno) | 80 thousand (YouTube) | Veteran sports trader and influencer |
1. Carlinhos Maia – The Social Media Phenomenon
Carlinhos Maia needs no introduction: with around 35 million followers on Instagram and record-breaking engagement on live streams, he is one of Brazil's biggest digital influencers. Known for his everyday humor and charisma, Carlinhos reaches an extremely broad and diverse audience—from connected young people to entire families who follow his stories and videos. This massive popularity makes him a potential asset for any betting brand, as a partnership with Carlinhos could put BetFury in the spotlight for millions of Brazilians in a matter of minutes.
It's worth remembering that Carlinhos has already flirted with the world of online betting. He even publicly defended bookmakers on his social media, generating significant attention. In other words, he wouldn't be afraid to associate his image with an online casino. With his spontaneous style, he manages to naturally introduce products and services into his content—and this includes lotteries, games, and apps, as he has done before. Imagine BetFury in the hands of Carlinhos Maia: his entertaining headlines and guaranteed-success catchphrase could attract a legion of new subscribers. With his unparalleled reach and ease of communicating with diverse audiences, Carlinhos would be a powerful ambassador for BetFury's rise to prominence in Brazil.
Beyond marketing, Carlinhos brings an important factor: an emotional connection with his audience. His followers trust his recommendations and feel part of his virtual "village." A campaign with him could humanize the image of a crypto casino like BetFury, making it more relatable to the everyday lives of ordinary people. In short, Carlinhos Maia would bring together enormous reach and genuine engagement—the perfect combination to boost a betting platform's presence in the Brazilian market.
2. Gessica Kayane (GKay) – Youth Engagement and Viral Content
Gessica Kayane, better known as GKay, is another hugely prominent influencer who doesn't yet have a permanent contract with a betting company. With around 20 million followers on Instagram, GKay built her fame through comedy videos, viral challenges, and, of course, her celebrated "Farofa da GKay" (GKay's Farofa) – an event that dominates social media annually. Her audience is predominantly young adults, highly connected, and passionate about new things – an ideal profile for promoting online casinos and sports betting.
Although GKay isn't directly linked to the betting world, she has promoted digital brands across various segments and knows how to generate buzz. Her name frequently appears in trending topics, and everything she touches becomes a topic of conversation. This virality would be very interesting for BetFury, which could, for example, launch promotions with the influencer or create special content during the Farofa (imagine a casino games tournament broadcast on the event's social media channels, with GKay hosting). Audience identification with GKay can break down barriers and attract new users who might never have considered trying their luck at an online casino.
Another strength is GKay's creative advertising. She manages to insert playful advertisements into her videos and stories while maintaining authenticity. With BetFury, GKay could bet on humorous sketches showcasing the advantages of a crypto casino, or even share her own "results" in a lighthearted way, encouraging followers to try it out. BetFury would gain organic visibility thanks to the memes and video clips that would surely circulate. Furthermore, GKay has a strong presence on TikTok and YouTube, which would expand the reach of the multi-platform campaign.
In short, Gessica Kayane offers reach, influence among young people, and a laid-back tone perfect for demystifying online betting. If BetFury is looking to win over Gen Z and millennials with a viral approach, GKay would be the number one choice.
3. Dr. Deolane Bezerra – Controversy, Audience and Pop Authority
When it comes to online casino promotion in Brazil, one of the first names that comes to mind is Dr. Deolane Bezerra. A criminal lawyer by training, Deolane has become an internet celebrity in recent years, amassing over 22 million followers on Instagram and a constant presence in the media. She became famous precisely by promoting online casino games and betting on her social media accounts – she even starred in viral campaigns for the famous "Jogo do Tigrinho" and similar games. Her frank and ostentatious way of showing off quick wins caught the attention of the public and authorities, highlighting the power that an influencer like Deolane has in this segment.
Deolane has already proven that she can convert followers into players. Phrases like “You can also win with low amounts, you don’t need to bet a lot” have become common in disclosuresr – a reflection of how these personalities know how to encourage their audience to try their luck with small amounts. Despite the controversies (she was even interviewed in a Parliamentary Commission of Inquiry (CPI) about betting), the fact is that Deolane has a loyal following that responds to her recommendations. Her image of a "luxury life" funded by betting winnings creates aspiration in many people.
For a brand like BetFury, which wants to grow quickly, having Deolane as an ambassador would be like taking a shortcut to a large audience already interested in betting. She understands the subject, knows the platforms (she's already promoted several), and knows how to handle criticism – an advantage in a sensitive sector like iGaming. Furthermore, Deolane works with both mass audiences and niche funk and reality TV, expanding her reach.
It's important to highlight that Deolane brings an element of pop authority: because she's called "Doctor" and has a law degree, many see her as a trustworthy figure, unlike purely media influencers. This can reassure new users about the credibility of the platform she represents. BetFury would gain not only reach but also a seal of validation in the eyes of many Brazilian followers if it signed with Deolane. In short, Dr. Deolane combines controversy and results—a risky but potentially explosive combination in terms of marketing.
4. Danilo Pereira – Respected Sports Betting Expert
Leaving the world of celebrities behind, we enter the realm of betting experts. Danilo Pereira is one of the most respected names among Brazilian sports bettors. Although his audience (on YouTube, Instagram, and Telegram) is smaller in absolute numbers—his YouTube channel has around 150 subscribers—it is a highly qualified and engaged audience. Danilo has worked as a tipster and betting educator since 2013, producing educational content on game analysis, bankroll management, and sports trading strategies. He has stated that Brazil is experiencing a "pre-boom" in sports betting and has been preparing beginner bettors for this growth.
Danilo's strength as an ambassador lies in the credibility and trust he's built in the niche. Unlike a generalist influencer, Danilo speaks the language of the betting public—and if he were to recommend BetFury, many bettors would take him seriously. With the likely regulation of betting, brands are likely to value specialized and responsible voices to represent them, and Danilo fits this profile perfectly. He "gnawed on the bone" in the pre-legalization period and today is gaining recognition as a market visionary.
Even without ostentation, Danilo engages with his educational approach and consistent results. His involvement could bring a quality audience to BetFury—players who understand the subject and could become long-term users, not just passing visitors. Furthermore, Danilo would be able to easily explain the differences of a crypto casino (such as how Bitcoin payments work, etc.) to his followers in a simple way, adding educational value to the campaign.
Another advantage is that Danilo has a good rapport with other betting influencers. A brand that hires him would likely gain a network, opening doors for secondary partnerships. As an example of the mindset of leaders in this niche, the testimony of Ricardo "Full Trader" Santos, Danilo's colleague, stands out, summing up the mission of these influencers: "Trading is one of my passions, but my greatest passion is working with human development. Improving the lives of others. That's my mission."In other words, they are professionals committed to helping their audience evolve—exactly the kind of positive attitude that companies like BetFury seek to associate with their brand. Danilo Pereira, with his impeccable reputation in the industry, would be an ambassador capable of adding seriousness and trust to the casino's image.
5. Fábio Bampi (Nettuno) – Experienced Trader and Active Market Voice
Rounding out the list is Fábio Bampi, better known by his nickname Nettuno, one of the pioneers of sports trading in Brazil. Like Danilo, Nettuno may not have millions of followers in mainstream media, but he is followed by tens of thousands of serious bettors who follow his tips and analysis. His YouTube channel has around 80 subscribers, and he has been producing content since 2014, sharing live betting experiences and teaching sports trading techniques (the art of negotiating odds during events, similar to the financial market). Nettuno is respected for his over a decade of experience and his frankness about the ups and downs of betting. "The channel has become a space where I showcase much of the reality of the world of sports trading. A world where making a profit isn't easy, but it is possible!", said the influencer, describing his down-to-earth approach.
Nettuno's presence as an ambassador would add immense technical value to a platform like BetFury. First, by reinforcing the responsible gaming message—he constantly warns about risks and bankroll management, which is important for the image of an ethical operator. Second, by attracting advanced sports betting enthusiasts. Many of his followers operate on betting exchanges like Betfair, but they might be interested in BetFury if they see him involved, especially if the platform offers unique sports betting features or live markets that leverage his expertise.
Nettuno is also very active in events, lectures, and online betting communities, serving as a sort of spokesperson for Brazilian bettors. Relying on him would put the brand in the spotlight in these specialized circles—forums, Telegram/Discord groups, and even a presence at industry events. It's a different approach from the mainstream, but very effective for building a reputation as a trustworthy brand within the betting industry.
Furthermore, Nettuno doesn't currently have an exclusive relationship with any bookmaker, meaning he's "free" to pursue new partnerships. His previous experience includes using the Betfair platform and educational partnerships, but nothing that prevents him from embracing a brand commercially. On the contrary, a proposal from BetFury would be very attractive to take his content to the next level, possibly with stream sponsorships, live broadcasts showing bets on live Brazilian or European matches within the site, etc.
In short, Fábio “Nettuno” Bampi rounds out the top 5 as a representative of expertise. If BetFury wants to gain legitimacy and respect among veteran bettors, he would be the right choice. His motto: “It is difficult to make a profit, but it is possible” inspires players to persist responsibly – exactly the message a trustworthy online casino would want to convey.
Conclusion
The Brazilian online betting market is about to explode, and choosing the right ambassador is crucial. BetFury can stand out by leveraging influencers free from exclusive contracts, capable of bringing viral reach or credibility to build player loyalty. Names like Carlinhos Maia and GKay are ideal for branding, while Danilo Pereira and Nettuno attract qualified bettors. Deolane Bezerra attracts a broad audience and a focus on betting, despite the controversies. Combining more than one name can be strategic. Brazil offers influencers ready to take any casino to the top, and BetFury has the opportunity to make a mark by choosing the right partner to grow in the crypto and sports betting sectors.