With the aim of offering didactic support and helping future mothers and fathers when preparing for the arrival of a new member to the family, Continente Shopping promotes an event focused on parenting, 'Bê a Bá do Bebê'. The first edition will take place on Saturdays, July 13th and 20th. The action, carried out in partnership with the Brazilian Breastfeeding Association (ABAM) and Clínica Tio Cecim, will promote lectures with experts in nutrition, childbirth, pediatrics and paternity. The action will take place at Cinépolis, from 9am to 12pm and registration is free, via the AJFans app.  

On July 13, 2024, a breakfast will be held followed by a conversation with pediatrician Dr. Cecim Achkar. Afterwards, pediatric dermatologist Marice Achkar will talk about newborn skin care, and nurse Soninha will discuss valuable tips and information for the lactation and breastfeeding period. 

On July 20, 2024, after breakfast. Obstetrician Renata Maas will cover the journey “from conception to birth”, with information about pregnancy, prenatal care, childbirth and postpartum. The Fire Department will offer a session on first aid, and nurse Soninha will lead a baby care workshop, including bathing, changing diapers and caring for the baby's belly button. Furthermore, nurse Soninha will talk about the role of grandmothers as a support network. There will be a special breakfast and raffle of gifts for participants. Registration is unique for attendance on both days of the course. 

  Start: 13/07/2024 09:00

  End: 20/07/2024 12:00

  Values: free.