On Wednesday, the 4th, journalist and political science expert João Paulo Borges will launch the book "Comunicação Estratégica no WhatsApp: como transforma conversações em resultados" (Strategic Communication on WhatsApp: How to Transform Conversations into Results) at Pátio Milano, the first work entirely dedicated to the professional use of WhatsApp as a strategic communication tool in political, business and institutional contexts. The event will include a book signing session, as well as a space to purchase the book, and will start at 18 pm.
The author shares the methodology he has been developing since 2016 and which has established him as a national reference in WhatsApp marketing. With accessible language, behind-the-scenes footage of real campaigns and a practical approach, the work proposes a personalized use of the tool, without chatbots or automatic messages, which earned João Paulo the nickname “WhatsApp craftsman”.
The preface is written by Marcelo Vitorino, one of the country's leading political marketing strategists, with whom João Paulo shared behind-the-scenes experiences in successful election campaigns. The edition is by Aline Cabral Vaz.
Start: 04/06/2025 18:00
End: 04/06/2025 21:00
Values: free admission.
Photo credit: Green Fotografia
