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Villa Romana Shopping is getting into the World Cup spirit from June 11th to July 19th, with live broadcasts, interactive experiences, and national shows.
In partnership with the ALL Group, the project is preparing the World Cup Villa, with a special program to bring fans together for the World Cup games.
Live broadcast of the matches
In the food court (2nd floor), the public will be able to watch the matches live on a large LED screen and on televisions distributed throughout the area.
The space will feature themed decor, character interactions, decorations inspired by the national teams, and entertainment activities before, during, and after the games.
Additionally, the G2 floor will have a structure set up to accompany the broadcast of the Brazilian national team's games on high-definition screens, with themed scenery, an entrance tunnel, brand activations, and national shows before and after the matches.
National shows
Arena Ginga will be set up to host various artists on the dates of Brazil's matches. Tília and GBR will perform at the team's opening game, É o Tchan at the second group stage match, and Thiago Brava at the third game.
As the selection process progresses, names like Bruno Diegues, Teto, Wiu, Dennis, Bruninho & Davi, and Felipe Araújo will be included.
Multi-screen broadcasts
The Hard Rock Cafe Florianópolis, located on the ground floor, hosts the tournament with the Sports Fans concept, offering broadcasts on multiple screens for fans of various nationalities.
There will be around 102 games, with a decorated space, themed menus and drinks, as well as a musical program with DJs and local bands.
Activities for children
On the third floor, visitors will find a space designed for the whole family. Among the activities is the World Cup Workshop, with activities for children.
In addition, there will be a dedicated area for trading stickers in partnership with Panini and Livraria Leitura bookstore.
In the central square, on the ground floor, children can also enjoy Copa Kids, a park with an interactive circuit focused on fun and movement.
Start: 11/06/2026 10:00
End: 19/07/2026 22:00
Values: Free