Lessons that high-performance sectors teach to tourism in Florianópolis.

Florianópolis is not the Brazilian city that receives the most international tourists, but it's on its way to becoming so. In September 2025, the capital became the... 4rd destination The most sought-after service by foreigners in Brazil, with a growth of 46% compared to the previous year.

To accommodate this increased influx of customers, the entire tourism sector in Florianópolis must prepare itself: hotels, bars, restaurants, tourist attractions, and service companies of all kinds included. To help, there's nothing like looking at some high-performing niches in the economy to learn how to serve more people without sacrificing quality.

Helping the client to waste less time, such as in the financial sector.

Pix is ​​a gigantic revolution in the financial market. Just look at the numbers to understand: in a single month, the system registered more than R$1,7 trillion in transactions of all types.

Part of the explanation behind this huge movement around Pix is ​​the fact that the system helps customers save time. It's fast, the money arrives instantly, without fees and without having to "wait for it to arrive in the account".

For the tourism market, technology can help tourists spend less time with tools such as online hotel check-in and check-out, digital queue management at restaurants, and paying bar bills via app. All of this makes things easier for visitors and helps generate more business for the city.

Total transparency, as in the iGaming sector.

No customer wants to have to read hundreds of pages of terms of service to sign up for a loyalty program and avoid falling into a "trap," as the iGaming market has realized. And it's about time the tourism sector understood this too.

Today, hotels, airlines, and other companies can offer loyalty programs that are either too complicated to understand or offer benefits with "hidden" conditions that deter tourists.

The iGaming sector has found an interesting solution to this: total transparency. Today, there are pages of online casinos They offer cashback, surprises, and free spins to their customers with transparency, no fine print, and no requirements or hidden catches. They even keep a counter on their homepage showing the amounts paid to customers. 

For the tourism market, the logic should be the same. Loyalty programs or promotions should have simple terms that are easy to understand, without surprise conditions or conditions that are impossible to meet.

Personalization is key, as streaming shows.

Simply opening a streaming service will give you a list of movies, series, or music that "you'll love." These are personalized suggestions based on data collected by these companies: what you've watched, listened to, and enjoyed.

Tourism companies can also collect data, within the limits permitted by the General Data Protection Law, to make suggestions for personalized packages, services, and products for tourists.

By learning from the best-performing sectors of the economy, it is possible that the tourism sector in Florianópolis can adapt to meet the growing number of visitors who want to explore the city.

Ultimately, the natural beauty and dozens of tourist attractions are there. All that's missing is making them better known and ensuring a flawless experience for all visitors.