Onda Group opens new headquarters in Florianópolis

The space consolidates its presence in the South of the country and reinforces the expansion of the group that has already impacted more than 1 million people with its music and entertainment projects..

Florianópolis, September 19, 2025 – Grupo Onda officially opened its new headquarters in the center of the capital of Santa Catarina, this Thursday (18), a three-story building that symbolizes the consolidation of its operations in the South of Brazil. The opening was marked by live music, cocktails and drinks, creating a relaxed atmosphere to receive guests, artists, partners and authorities.

The atmosphere took on a special tone with statements from Grupo Onda partners and representatives from Ingresse, CBA, Viva Corp, and Expresso Turismo, who reinforced the importance of the partnership in expanding their projects. Next, Bananas Music shared insights on research and trends for the future of entertainment, followed by Florianópolis Mayor Topázio Neto, who highlighted Florianópolis's role as a strategic hub for innovation and culture. The event concluded with the screening of an institutional video depicting the group's trajectory and vision.

With operations that have already reached every Brazilian state, the group has reached over 3 million people in over 500 events, 80% of which sold out. Over four years, the group has delivered over 4.600 hours of experiences, crisscrossing Brazil from end to end and transforming entire cities into stages for unforgettable memories.

The new South Base headquarters houses the marketing, artistic sales, events sales, finance, administration, and national departments, as well as a content production room, a video room, three meeting rooms, and a terrace designed for hosting artists and contractors during social gatherings. The space will also feature a gaming area designed by Duzão, lead singer of the group Menos é Mais, one of the artists created by Onda.

With a consolidated presence in every state in the country, the group already has branches in Rio de Janeiro, São Paulo, Bahia, and Florianópolis, and is preparing to open its new headquarters on Ilha da Magia. Among the founders, CEO Jaison Vieira, a "manezinho" (a local) who loves the city, emphasizes: "Florianópolis has a special meaning for me. Besides being my hometown, it represents innovation and quality of life—values ​​that connect directly to Grupo Onda's mission to make people's lives easier and more fun." According to him, having a branch in the capital of Santa Catarina is a source of pride and also a strategic decision, as it brings together talent, energy, and an inspiring environment to drive new projects. "The move to the new office symbolizes more than a physical step: it represents growth, maturity, strengthening the region, and expanding connections throughout southern Brazil," he adds.

In addition to hosting large-scale events such as Numanice, Tardezinha, and Pagode do Pericão, Grupo Onda is a leading label manager, coordinating tours such as Anitta's Rehearsals, Sorriso às Antigas, and Churrasquinho. The company also stands out for its artistic representation of artists such as Sorriso Maroto, Dilsinho, Ferrugem, Simone Mendes, Matuê, Teto, Wiu, and Kamisa 10, as well as managing the careers of artists such as Menos é Mais and Atitude 67.

With structured bases in Bahia, Rio de Janeiro, São Paulo and Santa Catarina, the group has consolidated itself as one of the main forces in the entertainment industry in the country, connecting artists, contractors and audiences from different regions.