The unexpected arrived: Flying Fish party rocked Florianópolis

A party in the capital of Santa Catarina last Saturday (November 1st, 2025) stirred things up. P12 with the newest launch in the Southern Region

Flying Fish, Ambev's new premium flavored beer, held electrifying launches that marked the brand's exclusive debut in Southern Brazil. Last Saturday (1), Florianópolis pulsed with spectacular parties that celebrated the unprecedented taste of the unexpected.

Flying Lemon by Flying Fish / Photos: Evandro Dionísio da Silva

P12 was the stage for this iconic night, where the audience was invited to explore the world of Flying Fish. The events offered trial Exclusive to the beverage, allowing attendees to sample the new release, which stands out for its low bitterness in a perfect combination with the refreshing touch of lemon. It is this characteristic that gives Flying Fish its unique character: a bold option for those seeking something different and pleasing to the palate.

The dance floor was buzzing with heavyweight acts. On stage in Floripa, Dubdogz and Kevin o Chris delivered the perfect combo: an unexpected duo for those who love a good vibe, rocking the best beach club on the island and reinforcing the brand's lifestyle of discovery and innovation. Surprising everyone, the night featured an exclusive drone show by Flying Fish, which impressed the audience – the first of its kind in P12 history.

The parties were attended by a select list of influencers, opinion leaders, and journalists, including guests of the renowned PR Bernardo Amorim, such as Isadora Henslin, Rúbia Collaço, and Lipe Vira. This hand-picked audience witnessed the power of Flying Fish and experienced the sensory and festive atmosphere in real time.

“The warm reception in Florianópolis demonstrated that the South was ready for an innovation like Flying Fish. The success of the party, which captured the young and uncomplicated essence of the brand, reinforces our commitment to bringing new experiences to the Brazilian consumer,” says Thais Soares, Marketing Director of Flying Fish in Brazil.

Flying Fish, already the leading flavored beer brand in South Africa, is available at major retailers in Paraná, Santa Catarina, and Rio Grande do Sul, including... Ze Delivery, in 330ml Long Neck, 350ml Can and 473ml Can formats, ready to continue revolutionizing the beer market in the region.