Thursday – 17/9

from here to there - Directors of Portobello, César and Cesinha Gomes, leaders of the national ceramic segment, during the inauguration of the factory in Marechal Deodoro, with the launch of the new Pointer brand, by the mayor of the city of Alagoas, Cristiano Matheus da Silva e Sousa (Photo: Publicity)

mis media

At the opening of MídiaSul, at the National Meeting of Agencies and Advertisers, at Fiesc's headquarters, one of the most prestigious lectures was given by Kantar Ibope's “mediawoman”, Giovanna Alcântara. If Ibope was already strong doing research in the 50s, now bought by the multinational Kantar, it has shown what it can do in the face of the infinite tools and platforms that are at hand in 2015. In the 70's it was the video recorder, in 2000 it was the digital recorder and now they are the “clouds”. And all the ways to obtain numbers of readers, viewers, internet users and consumers for greater confidence of agencies and creators of advertising campaigns.

But

Unfortunately Floripa in this aspect remains the zero of this highway 101 marketer. All the numbers and “pizzas” presented in the Kantar Ibope lecture referred to Porto Alegre and Curitiba. Good thing we have the MAPA Institute from Santa Catarina, now associated with Iclop, doing research and strategic information in the marketing environment, which will soon be nationally certified.

By the way

There are so many platforms and equipment for research institutes to obtain the acceptance of a product, the reading of a text or the favorite novel that even a visitor to a house is worth and can be added to the ibope. It doesn't take long and our dreams and where they take us will be watched and catalogued.

Who lost

It was coach Jardel Fulcks leaving Scarpelli for Figueira to take the fall. And he arrived in Beira Rio for Internacional to climb the G4. Figueira's board not only let him go but also threw a farewell party... all in the greatest love.

By the way

Some advisors from Figueirense Futebol Clube consider that it is time for President Vilfredo Brellinger to think better about his permanence in front of the alvinegro team. Either he chooses Prosul, the holding company he directs and which covers most of the state government's works, or he hands over the baton.

kitiro

And Kibotô... that's what Figueirense's most conscientious fans are calling President Vilfredo Berllinger. That “qui shoot” Figueira from the B series and also the “qui botô”.

crispy pizza

Alexandre Philippi has the endorsement and word of mouth that his uncle Rogério “Coxinha” does to advertise the Bratália Pizza Café delivery, on Travessa Stodieck, next to the Beiramar mall. And really, pizza comes out ahead with an unparalleled crispy dough.

Farias does

The communication came from the press office of councilor Vanderlei Lela Farias that César Faria would testify to the CPI dos Radares, denounced by the Federal Police and the Public Prosecutor's Office as the alleged mastermind of the fraud scheme in bids in the Ave de Prey operation. Lela is a member of the CPI and doesn't seem to want a cup of coffee with her former colleague.