The purpose of the event – which will feature around 30 craft breweries – is to promote beer culture in the region, with the aim of strengthening its vocation to be an important hub in the craft brewery segment. The event will be a way to promote and generate business for the participating breweries and their products, while also promoting tourism in a large and lively party with national visibility.
Organized by beer union – association that brings together local breweries -, the program also includes several shows such as those by bands Get Back, CatFish, Jack Jones and Dextroy, among others, during the four days of the activity.