Arturo is a charming, sophisticated and somewhat unscrupulous art gallery owner. Renzo is a rustic, a bit wild and down-on-his-luck chick who hates social contact and is almost bankrupt, supported only by his only student, Alex, a young and innocent aspiring artist. The gallery owner and the painter are united by an old friendship, although they do not agree on almost anything. Their ideals and universes are quite opposite, which generates many tensions and fights between the two. The gallery, in downtown Buenos Aires, is associated with a powerful international collector, Dudú. Next to her, he tries to recover the painter's career. Things go from bad to worse. Until they come up with a crazy, extreme and very risky idea that could revolutionize the art world and change their lives forever.