The word archetype is placed as a model that is used for a particular example, be it good or bad. In today's world, the archetype is closely linked to brands that go beyond the barrier of reason, reaching the instinctive and unconscious level of consumers, currently as a principle that offers inspiration, structure, coherence and meaning.
Based on the Psychology and Anthropology of Consumption, the designer Felipe Machado de Souza demonstrates, in two meetings, research with archetypes; how to effectively build brand and product communication, reaching the target audience's collective unconscious; and how to transform products and brands into symbolic means of expressing identities.Start: 06/09/2014 12:00
End: 13/09/2014 20:30
Values: R$ 315 in the ticket, R$ 346,50 in the card.
Opening Hours September 6th and 13th, from 9 am to 17:30 pm.
Information and registration: angelina@vilaj.com.br or through the Vilaj Coworking website (link to the side).