North Seaside Avenue

A must for anyone visiting the Island, the North Seaside Avenue, the name by which Avenida Jornalista Rubens de Arruda Ramos was known, in the Capital, is always full of people walking, strolling, cycling (there is a bike lane for practicing the sport), exercising, inventing skating maneuvers or simply driving. It doesn't matter what time it is, whether it's morning, afternoon or night, for Av. North Seaside is always a little while, even if it's raining.

Bordering the North Bay, facing the continent, the sea is on one side and on the other, luxurious buildings, large hotels and shops of all kinds - it is one of the most valued areas of Florianópolis. At seven kilometers long, it is the main link between the northern beaches, the beaches of east of the island and the city ​​center, the path of those arriving on the island through the road transport. Unfortunately, the waters that bathe Av. North Seashore are still polluted and do not allow the Sea bath and in some stretches, depending on the day, the unpleasant smell of sewage can interfere with the tour.

Even so, keeping fit at Beira-Mar has become a daily routine for hundreds of people. As soon as the rooster crows, the people, many of them elderly, are already taking their hasty steps on the main avenue of Florianópolis. There are people on one side, people on the other, some enjoying the scenery, others taking their pets for a walk and many working out to keep fit. In the late afternoon, the scene changes a little and it's the young people who get into action. Some take advantage of the gym equipment available in front of Koxixo's bar, others prefer to gain strength by taking that timed run. There are still those who take advantage of the circumstance to flirt and enjoy with friends. This is common when it comes to Avenida Beira-mar Norte.

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Especially when the sunset, one of the biggest attractions of the Avenue, decides to appear, the light reflected in the waters, in various shades of orange, is an invitation to nature lovers. Some people stop the car to better see this show of colors in the late afternoon.

Av. Beira-mar Norte knows how essential it is in the daily life of tourists and residents of Floripa. There are located several useful enterprises for people of all ages and interests. There are specialized restaurants, fast food chains, skate parks, snack bars, bars, in addition to Beiramar Shopping, with countless options for shops and entertainment.

The main End Year's Party of the city also takes place in Beira-mar. Every year, several shows, a Christmas tree and fireworks enliven the Avenue. The structure for the party is set up in the warehouse area. Organized by the city hall, New Year's Eve of Dreams is held throughout the year, receiving more than 300 people. During the event, the six lanes, three in the central-north direction and three in the north-central direction, are blocked to the passage of vehicles and open to the crowd that takes over the space.

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But not only for parties lives on Av. North Seaside. The bad days are clearly perceived when an accident happens or the traffic jam goes too far. Sometimes there are hours of queues, many horns, cars looking for alternative paths, traffic lights that open and close without the vehicle leaving the place. Even so, the Avenue remains firm and maintaining the pose. Victorious, she knows that people scream, curse, vent, but the next day she is there again, flirting with her landscape.