The Western Telegraph Company, better known by Florianópolis residents as "Cabo Submarino" was an English company responsible for the operation and maintenance of the submarine cable that, for 99 years, transmitted and received telegrams from various points in Brazil and abroad.
The transmission of electrical signals by morse code was carried out by a complex network of submarine and underground cables that started from the branch on Rua João Pinto, passed through the Coastal Pirajubaé, going to Campeche beach, at the height of the Tavares River, where there was a little station. From there, it forked, with a cable heading towards the city of Santos (SP) and another towards the city of Rio Grande (RS). From these two cities, the system spread to North America, Europe and Africa.
The English company initially operated in Praça XV de Novembro, but in 1923 it moved to a building on the corner of Rua João Pinto and Rua Nunes Machado.
Made in England, the clock was installed at the agency's first headquarters, in 1874, and reinstalled in 1923, when it moved to 26 Rua João Pinto. While the Western Telegraph operated, two employees took it in turns weekly to wind the clock, always on Mondays and Thursdays. While the clock worked, it was common for people to pass in front of the building and set the time on their watches by the agency's.
Currently, the clock is installed in the upper right corner of the north exit of the Florianópolis Public Market.
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