Traditional Jurerê

Traditional Jurerê - Florianópolis neighborhood

Traditional Jurerê Beach - Florianópolis

photos of Florianopolis

Região: north of the island
Close quarters: Canasvieiras (3 km) | Jurerê International (1,5 km)
Nearby beaches: Traditional Jurerê Beach | Jurerê Internacional beach | Canasvieiras beach
Distances: Centro e Bus Station 27 km | Airport 36 km
Also find: water sports, boat trips, Night life

Map Location Praia de Jurerê Traditional

Jurerê Tradicional is an upscale neighborhood in Florianópolis, located in the north from Santa Catarina Island, 24 km from the Centro, between the districts of Canasvieiras e Jurerê International.

A stronghold for the oldest residents of the region, it has a pleasant urban infrastructure, with wide and paved roads, schools, a health center, a community center and churches, in addition to a large residential area, which mixes houses with humble architecture with high-rise buildings and residences. pattern.

Commerce is quite varied, and most of it is concentrated along the main roads in the neighborhood: Rodovia Jornalista Maurício Sirotsky Sobrinho (SC-404), Alameda César Nascimento and Rua Jurerê Tradicional.

In it, you can find almost everything. It has a large unit of the Imperatriz Supermarkets network and several markets that sell vegetables produced in the region.

On Saturdays, on the corner of Jorge Cherem and César Nascimento streets, there is even an open market with fresh products straight from the producer. Still on SC-404, there is the only gas station in the neighborhood, as well as pharmacies, bakeries and commerce in general.

The network of services it is also quite large, with beauty salons, gyms, a diving school, several offices and a medical clinic.


Nautical activities in Jurerê

For lovers of the sea and nautical sports, Jurerê Tradicional has one of the best lanes for the practice of sailing sports, with calm seas, where, almost always, winds blow from the north and northeast quadrants.

Traditional Jurerê Yacht Club
Jurerê Yacht Club

On the right side of the beach, there are three good marinas with moorings, tractors and trailers, as well as garages and dry yards for storing vessels of various sizes, a warehouse, a restaurant and parking for vehicles.

Every year, in the month of May, the streets of the neighborhood are taken over by the participants of the biggest triathlon event in Latin America, the Ironman. Daily, in the mornings and afternoons before the event, it is frequent to cross paths with cyclists and runners from all over the world, training in the streets of the neighborhood.

Cycling in Florianopolis
Cycling Tests in Florianópolis

There is movement in Jurerê throughout the year. At the corner of Maurício Sirotsky Sobrinho and César Nascimento, there is a set of small bars e restaurants, nicknamed by the residents of Baixo Jurerê, where the hype is concentrated.

For those who enjoy electronic music, in June, during a weekend, Jurerê Tradicional is the point of one of the best parties in the country, Winter Play, packed to the sound of the best national and international DJs.

Electronic Parties in Jurerê

But it is in the summer that the nightclubs and restaurants in Jurerê Tradicional promote large events, bringing renowned DJs and great shows with national and international artists, with lots of champagne, beautiful people and several celebrities.

A Traditional Jurerê Beach It is a long beach, approximately 3,5 km long (including the part of the beach that is part of Jurer~e Internacional). Its calm waters are popular with families with young children and the elderly. The strip of sand varies according to the time of year, with greater width on the Jurerê International. In fact, it is in this part of the beach that there are some areas for the practice of sports.

All along the shore there are bars and restaurants, serving snacks and drinks on the sand. For those looking for more elaborate food, Jurerê Tradicional has excellent restaurants with regional cuisine based on seafood, or with varied cuisine, ranging from Japanese food to special meats.



The name of Traditional Jurerê refers to the past. “Jurerê” supposedly comes from “Y-Jurerê Mirim”, which in Tupi-Guarani would mean “small mouth of water”. This “little mouth” is the little piece of sea that separates the Island and the Continent, today connected by bridges. The “Traditional” comes from the fact that this is the portion of Jurerê that preserves the region's ancient cultural characteristics.

However, this name is recent and is related to the urban development of Jurerê. Some of the neighborhood's oldest residents still refer to it as “Caldeirão”, a name that apparently has no specific motivation. The manezinhos from other locations used to call it just Praia do Forte, due to the presence of the Fortress of São José da Ponta Grossa.

Fortress of São José da Ponta Grossa
Fortress of São José da Ponta Grossa

The oldest records about the history of the region exist precisely because of the defensive system of Santa Catarina Island. It was through the area that today corresponds to Jurerê that the road that connected the fortification to the village of Canasvieiras passed. In a plan dating from the end of the XNUMXth century, the beach that bathes the neighborhood appeared with the name of São Francisco de Paula.

The few families that came to live in Jurerê had the sea as their main source of income, but they also practiced agriculture. There was a large amount of land for common use, where residents could raise a few heads of cattle, establish mills or collect firewood for domestic use and wood for building houses and small boats.

In cultural terms, games with the ox predominated: there was the Boi de Pano, the Boi party and the Papaya Ox. There was also the dance of Tape Stick and celebrations such as the Terno de Reis and the Feast of the Holy Spirit. At the end of the fishing and harvest seasons, dances were held, and some residents also held dances in their homes.

The construction of the Hercílio Luz Bridge, at the beginning of the XNUMXth century, was a landmark for the development of the city. However, in order for the work to get off the ground, it was necessary to expropriate the land around the insular head. As a form of compensation, the government offered their owner, Antônio Amaro, a good part of the communal lands used by the residents of Jurerê.

Traditional Jurerê
Traditional Jurerê

Amaro accepted the proposal, but never received the definitive deed to his new properties. Still, he demarcated and fenced the land, built flour mills and allowed the residents to continue to develop their subsistence activities in the area. Over time, these people began to refer to the land as “Campos de Antônio Amaro”.

With the death of the owner, his widow had to go to court to prove ownership of the land. For that, she hired the lawyer Osvaldo Bulcão Viana. The impasse only ended in 1935, when Aderbal Ramos da Silva, a famous local politician, managed to buy the properties. At that time, Aderbal Ramos - who would become governor of Santa Catarina - was director of the newly created Imobiliária Jurerê.

The real estate company's main development was a subdivision with the same name, Jurerê. However, the influence of the politician was such that even the neighboring areas underwent transformations: in the space that today corresponds to Jurerê Tradicional, the Praia do Forte condominium was built. It was also there that many of the former inhabitants of Campos de Antônio Amaro moved during the process of creating the Jurerê subdivision.

Traditional Jurerê - Location Map

In 1978, the Habitasul Group acquired the land from Jurerê real estate. Two years later, the company delivered its first construction, the Jurerê Praia Hotel, which would come to represent the physical boundary between Jurerê Tradicional and Jurerê Internacional. With the delivery of the Jurerê Internacional subdivision, this portion of the resort underwent an accelerated development and the neighboring region, Jurerê Tradicional, felt its reflexes.

DISCOVER MORE North Region Neighborhoods from Florianopolis

Neighborhoods in the North Region of Florianópolis
  1. Bom Jesus waterfall
  2. cacupé
  3. Canasvieiras
  4. Daniela
  5. English from Rio Vermelho
  6. Jurerê International
  7. Traditional Jurerê
  8. Ponta das Canas
  9. Brava Beach
  10. sambaqui
  11. Saint Anthony of Lisbon

See neighborhoods in other regions of Florianópolis: