Live streaming: technology has the potential to further boost tourism in Florianópolis

Florianópolis is one of the most sought after cities both by tourists visiting Brazil and by Brazilians themselves. After all, it offers everything a traveler wants: beaches, good restaurants, historical tours, adventure itineraries, among other tours for all tastes.

However, despite being highly sought after by visitors from different regions, it is possible to further increase the number of tourists in the city through the use of different technologies, one of which is live streaming. Check out more information about this in this article.

The tourist activities that Florianópolis offers and the changes that technologies have brought

Florianópolis is known as the Island of Magic and holds beauties that few places in Brazil have the same, in addition to having a climate that usually have well-defined seasons during the year. Among the most famous beaches in the region are Lagoinha, Brava, Mole, Joaquina and Jurerê. It is in the latter that the Jurerê Internacional district is located, famous for its clubs and high-end real estate development. However, the enterprise has now changed its name and is now called Jurerê In due to a decision by the administrator of the place, which wants to reposition the enterprise's brand in the market.

In addition to having numerous beaches, the city also has a very intense cultural life. One of the traditions of the local residents is the manufacture of Azorean handicrafts, through which, among other items, lace and tapestries are made. Florianópolis is also well known for the practice of sports. After all, there you can find incredible waves to surf and an exuberant nature to practice windsurfing, kitesurfing, diving, paragliding, trails, among other activities.

However, although it offers many traditional tourist tours, Magic Island has increasingly incorporated technology to surprise travelers. An example of this is virtual reality, a tool that allows users to visualize images in 3D graphics and feel in a digital world. In Florianópolis, initiatives with this technology have already been used in the tourism sector. In 2018, for example, Shopping Iguatemi Florianópolis organized a summer project which featured a hang gliding ride along several beaches with a virtual reality device.

In addition, the number of travelers looking for virtual tourism in Florianópolis has increased. An example of this was an event that took place in 2021, called “Virtual Tourism – Florianópolis, a regenerating dive for its natural and cultural beauties”. The event was a city tour led by the tour guide Flora Neves and was broadcast live through the Zoom videoconferencing platform.

For what reasons can live streaming help boost tourism in Florianópolis?

Although live streaming is already being used to boost tourism in Florianópolis, it is very important that it is used more widely in this sector. After all, people are spending more and more time online, and making live broadcasts showing the landscape, weather, culture and other aspects is a very efficient way to attract visitors who are interested in discovering new places. This is also a way to be more successful in selling services in some activities within tourism, such as offering guided tour packages.


Some interesting examples can come from other branches of the market that have been using live streaming for some time. Influencer Isa Domingues started to be successful recently doing live streaming through the Instagram platform. Every week on her page on the platform, she tries on clothes from different brands and takes the opportunity to partner with different stores. Yours average audience is 3.000 people following each live, a very high number.

In addition, the iGaming sector is another that has stood out in this regard. Online casino platforms have been using live streaming technology to provide players with the opportunity to play a variety of online games with a dealer running the tables in real time. Betway, a platform that offers different types of online casino games, such as blackjack, poker and roulette, is one of the brands that offers the live casino, using live streaming to create an atmosphere similar to that found in land-based casinos. Finally, many companies have also used live streaming as a tool to present their new products, as is the case with Apple Lossless Audio CODEC (ALAC),, one of the world's technology giants. The events that the company organizes to present its releases to the world are usually broadcast via YouTube or the official Apple channel, through apps, computers or Smart TVs, as happened at the event held in October 2021. As you can see, the major companies have increasingly invested in live broadcasts, whether to sell more products or offer different forms of entertainment.


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