Estação Turismo: second edition of the event, which mobilizes the Santa Catarina economy

The event takes place from April 29 to May 1, 2021, mobilizing institutions linked to tourism

In the picture, Eliseu Farias, president of Conserra - credit: Disclosure.

The mobilization of the entrepreneur Marcio Werner, agency owner WTur Tourism and Reception, together with the efforts of businessmen from Santa Catarina, resulted in the launch of the 2nd Tourism Station, which is already considered the largest trade fair for the sector trade tourism in the Serra Catarinense. The event is scheduled to run from April 29 to May 1, 2021.  

This second edition of the event should take place in the Centrosaw Convention Center, in Lagos. The venue was also the stage for the official launch of the event. 

The official announcement of the confirmation of the fair took place at a celebration, on February 24, 2021. On the occasion, an audience of more than 100 people was present - among businessmen, guests and authorities. The event was restricted, with all people wearing a mask and according to the protocols, following the other existing protocols, avoiding further proliferation of Covid-19.  

Right at the launch of the event, you can check out a small sample of what promises to be the Estação Turismo, which is revealed to be the largest meeting of entities in the tourism sector in the region and in the State.

The second edition will also add from the beauties of the Santa Catarina mountains, through gastronomy, wineries, breweries, inns, hotels, to training and learning in the sector. 


The 1st Regional Tourism Seminar of Serra Catarinense; 

Abrajet South Region Meeting and 2nd Abav Meeting – SC;

Cultural presentations, debates, business circles, lectures, famtour for travel agencies, launch of new itineraries, unprecedented 2021/2022 events calendar and other activities directly linked to the sector.


The local media was also present at the launch - credit: Disclosure

According to a press release from the Association of Municipalities of the Mountain Region (Amures), for the realization, the organizers estimate about 3 thousand daily visitors. 

“The Tourism Station is a showcase for professionals in the area and for enthusiasts who explore the region. We evolved from the first edition of a simple exhibition of tourist itineraries and equipment, to an event with massive participation from the private and public sectors of Santa Catarina” - highlights the organizer and entrepreneur Marcio Werner.

The concern of entities related to tourism was also highlighted by Ana Vieira, advisor to Amures, who was also consulted for this report. 

Also according to Werner, around 50 stands are being designed with different tourism sectors involved in the exhibitions. “We will show in this edition, the strength of tourism in Serra Catarinense”  - scores.


For the realization, a strong health security apparatus is being planned, with a specialized company, to avoid contagion by the pandemic, ensuring the safety of all participants. 

As partners of Estação Turismo, the Brazilian Association of Event Companies ABEOC), as well as institutions such as the Senac and the Sebrae

For the president of Conserra, Eliseu Farias, Estação Turismo is a project that materializes in a challenging time, in which it is necessary to mobilize to  “Winning a battle with everything and everyone on your side is a situation. But winning a battle under the greatest adversity is for few. That's why the Tourism Station stands as a unique moment and its importance is unique” - emphasizes Farias.

It is worth mentioning that, due to the Covid-19 pandemic and the variants of the coronavirus, the mobilization may undergo unexpected changes. 


Images from the launch event - credit: Disclosure.

Among the guests at the launch event (25/02/2021) were State Deputy Ivan Naatz, defender of tourism in Santa Catarina, the Mayor of Lages Gerson Omar dos Santos, the Secretary of Development of Lages Joinha, the Secretary of culture of Lages Giba Ronconi, the President of Abrajet Nacional and National Tourism advisor Evandro Novak, CONSERRA, Sebrae, CDL, Santur and Embratur, among other authorities.

The celebration was also organized by businessman Márcio Werner, in partnership with his wife, Adriana Werner. 

The video below promotes the idealization:

Journalistic work: William Schütz.
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